why we are doing this

The origins for this can be found in the ideas and heritage of Jan Hus and J.A. Comenius, which help establish a great foundation for the Czech nation.
It is not a cliche, it is a life.

Both Hus & Comenius loved God and lived the truth. 
We consider (as well as they both did) the most important thing in life to be:  a personal, concrete, everyday relationship with God.
Relationship which is absolutely ordinary and normal (in mercy which is given to us in Christ), which is continual, always growing, and yet unusual.
Our desire is that this nation knows God and loves God.
And that Church become a space where people can taste life and love, rather than religious activities.

That is why we want to support them who positively affect spiritual clime in the nation.